u were a mental-physical unit.
_To develop your sales manhood you need only to apply real thinking in
the processes of your daily life_. Study out the reasons and effects of
all your acts and expressions. Your experimental psychological
laboratory should be yourself, undergoing at your hands the
transformation from what you are to what it is possible for you to
become. Begin making your man-stuff over. Each successive step will be
easier to take. _Your growth, when you employ the right processes and
methods, is certain_. Therefore your success in making yourself a big
sales man can be _assured_.




CHAPTER III

_Skill In Selling Your Best Self_


[Sidenote: Practice Of the Art]

If you have developed real capability and first-class manhood, you have
"the goods" that are always salable. But you realize now that the mere
_possession_ of these basic qualifications for success will not insure
you against failure in life. You cannot be _certain_ of succeeding
unless you _know how to sell_ true ideas of your best self in the right
market or field of service, and until you develop _sales skill_ by
continual correct practice.

We will assume that you have had little or no selling experience. You
are conscious that you entirely lack sales art. Therefore, though in
other ways you feel qualified to succeed in life, you may be dubious
about your future. Perhaps you realize that _skill in selling_ true
ideas of your best capabilities is all you need to make your success
certain. But you question, "Can I be _sure_ of becoming a skillful
salesman of myself?" You have no doubt of your ability to _learn_ the
selling process, but very likely you do not believe you ever could
_practice_ it with the art of a master salesman. Consequently you are
not yet convinced of the certainty of your success.

[Sidenote: Success Proportionate To Sales Skill]

Of course success cannot be absolutely assured in advance unless _every
element_ of the secret we have analyzed can be mastered. Hence it is
nec