Książki










Certain Success

of _your reliability_. Your greatest
success will be achieved in some field of service where dependableness
is a primary essential. You may be _naturally unfitted_ to make a star
reporter, but _peculiarly qualified_ to develop into the cashier of a
bank.

Should you happen to be unattractive in features, your job is to
transform your homeliness into a _likable_ quality--not to try to make
yourself appear handsome. If you are wholly inexperienced, that need not
be a detriment to your success in the field you want to enter. When you
have mastered the selling process, your very greenness can be presented
before the mind of a prospective employer as the best of reasons for
engaging you. You will be able to make yourself appear desirable because
you _are_ green in that field, and therefore have no wrong ideas to
"unlearn."

[Sidenote: Know All of Yourself]

You can greatly improve your chances to get the job for which you are
best adapted, if you use the reciprocal selling process employed by the
professional salesman when he sells his services to a house. He meets
the head of the concern as his man-equal, and does not just offer
himself "for hire." Such a consciousness of your man-equality when you
are face to face with a prospective employer can result only from
certain, analytical _knowledge of your best self_, complemented by
_knowing how to sell_ the true idea of your particular desirability and
worth.

Very likely you think you are seriously _handicapped_ in many ways.
Having made no detailed analysis of yourself from a salesman's
view-point, you do not appreciate fully the number and the market value
of the _advantages_ you might have. Probably some of your best, most
salable qualities are latent or but partly developed.

[Sidenote: Chart Necessary]

List _your_ particular "goods of sale." Put down on a chart, not only
the qualities you have now, but all the additional ones you feel
_capable of developing_. Then you will realize vividly that you possess
many abilities, so